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ERIKA TRIBBLE

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ABOUT MARKETER
ERIKA TRIBBLE, MBA 

Erika Tribble is a seasoned marketing professional and entrepreneur with an Executive MBA in Marketing from Howard University and a Bachelor's degree in Advertising from Florida State University. She spent eight years in New York, honing her skills working with iconic brands across multiple verticals, including:

  • Quick Service Restaurants (QSR): Wendy’s

  • Consumer Packaged Goods (CPG): Procter & Gamble, General Mills

  • Technology: IBM

  • Retail and Home Goods: IKEA

  • Consumer Goods: Unilever

  • Financial Services: Visa

Recognizing the burgeoning production scene in Atlanta, Erika transitioned from advertising to a management role within the production industry. After two years of earning IMDB credits, she achieved this goal in 2014, becoming the Production Manager for season 2 of The Awesomes, an animated Hulu series produced by Seth Meyers and Michael Shoemaker. Erika continued to lend her expertise to top advertising agencies, serving as a Senior Integrated Producer at JWT and Fitzco, where she contributed to campaigns across verticals such as:

  • Military and Defense: US Marine Corps

  • Automotive: Pennzoil

  • Food and Beverage: McCormick, Coca-Cola

  • Retail: Build-A-Bear

  • Energy: Scana Energy, Georgia Power

The increasing demand for multi-platform content production only strengthened her ability to deliver versatile, high-impact content across radio, print, TV, web, and social channels.

Following the Ogilvy NY project, Erika joined SPCSHP New York, where she led social content efforts for Starbucks and has since spearheaded marketing for Paze, a new FinTech brand from the makers of Zelle. She has also contributed to campaigns for Chase Bank. Her work with SPCSHP spans verticals such as:

  • Food and Beverage: Starbucks

  • FinTech: Zelle, Paze

  • Financial Services: Chase Bank

Erika's leadership and commitment to driving business growth have been recognized through several prestigious fellowships. She was awarded a fellowship with Marsh McLennan RISE, recognizing her as a strategic thinker passionate about advancing inclusive business practices. She is also one of ten recipients of the Thurgood Marshall College Fund Fellowship, which highlights high-achieving graduate students from Historically Black Colleges and Universities (HBCUs) with C-Suite potential. Additionally, Erika was selected as a Disney Mentee in the Disney on the Yard program, which is dedicated to building a network of HBCU alumni at The Walt Disney Company.

Through these programs, Erika has gained expertise in risk management, business strategy, leadership development, and executive coaching, all of which complement her extensive marketing background. In addition to her professional achievements, Erika is passionate about giving back to her community. Since 2018, she has volunteered at the annual regional and global Amazing Shake Competition at Ron Clark Academy, helping to mentor and support students. She is also a volunteer at the Georgia Aquarium, where she educates visitors about aquatic wildlife at the largest aquarium in the United States and the sixth largest in the world, giving back through her love for animals.

While currently working in a contracted client management role with Genero, Erika is open to new opportunities and is available for freelance or full-time projects that can benefit from her marketing, production, and leadership expertise.

ABOUT
PORTFOLIO

AWARDS

Erika Tribble has produced branded content for some of America’s largest brands over the past 20 years. She has demonstrated expertise in problem-solving, resourcefulness and a “roll your sleeves up” work ethic. All of this makes her the producer that YOU need on your next project.  

TMCF Award Selection, 2023 

Issued by Thurgood Marshall College Fund 

RISE (Racial Inclusion and Social Equity) Fellowship, 2022 - 2023, Issued by Marsh McLennan

Programing Chair of the Inaugural Community Board, 2022 - 2023, Issued by The Gathering Spot

D&AD Wood Pencil for Branding / Brand Activation, 2020  

French's Mustard Ice Cream Activation Producer

 

Shorty Award Winner for Industry – Consumer Brand, 2020 

French's Mustard Ice Cream Activation Producer

 

(Gold) ADDY Award for 3D / Mixed Single Unit, 2020  

French's Mustard Ice Cream Activation Producer

(Gold) ADDY Award for Art Direction Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Gold) ADDY Award for Consumer Campaign Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

 

(Gold) ADDY Award for Sales Kit or Product Information Sheets, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Card, Invitation, Announcement Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Integrated Brand Identity Campaign - Local or Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Guerrilla Marketing, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Integrated Branded Content Campaign - Local or Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Logo Design, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Multiple Installations, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Social Media Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Specialty Advertising Campaign, 2020  

French's Mustard Ice Cream Activation Producer

Clio Awards (Bronze) 2018

Quikrete "Long Story Short" Radio Campaign Producer

 

London International Awards (Bronze) Radio Campaign, 2017  

Quikrete "Long Story Short" Radio Campaign Producer

 

Addy - National (Gold) Local Radio Commercial Campaign, 2017 

Quikrete "Long Story Short" Radio Campaign Producer

 

Radio Mercury Awards Best Campaign Award, 2017

Quikrete "Long Story Short" Radio Campaign Producer

 

D & AD Awards Wood Pencil / Writing for Advertising / Writing for Radio & Audio, 2017

Quikrete "Long Story Short" Radio Campaign Producer

 

Atlanta ADDY Awards (Bronze) for Local Television Spot, 2016

SCANA Energy "Grillin" Producer 

 

Atlanta ADDY Awards (Bronze) for Regional/National Television Spot, 2016

Jiffy Lube "Wipers" Producer

Atlanta ADDY Awards (Silver) for Local Television Spot, 2016

SCANA Energy "New Neighbors" Producer 

EFFIE USA (Silver Winner) for Software, 2012

IBM Watson Campaign Team Member

The One Show (Silver Pencil) for Innovation in Advertising / Single, 2011 

IBM Watson Campaign Team Member

 

The One Show (Bronze Pencil) for Integrated Branding / Integrated Branding Campaign, 2011  

IBM Watson Campaign Team Member

 

CLIO Awards (Gold Winner) for Content and Contact, 2011

IBM Watson Campaign Team Member

 

London International Advertising Awards (Gold Winner) for Integrated Campaign, 2011

IBM Watson Campaign Team Member

 

Cannes Lions International Festival of Creativity (Silver Lion) for Best use of live events, stunt and/or celebrity endorsement, 2011

IBM Watson Campaign Team Member

Cannes Lions International Festival of Creativity (Gold Lion) for Technology & Manufacturing, 2011

IBM Watson Campaign Team Member

AWARDS

Erika is on a mission. That mission is to devour each and every assignment with missionary zeal. For each lesson she is taught she teaches herself three. Her contribution to any effort is always huge.

SHELDON LEVY

Advertising Diversity Pioneer 

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