Erika Tribble is a seasoned marketing professional and entrepreneur with an Executive MBA in Marketing from Howard University and a Bachelor's degree in Advertising from Florida State University. She spent eight years in New York, honing her skills working with iconic brands across multiple verticals, including:

• Quick Service Restaurants (QSR): Wendy’s

• Consumer Packaged Goods (CPG): Procter & Gamble, General Mills

• Technology: IBM

• Retail and Home Goods: IKEA

• Consumer Goods: Unilever

• Financial Services: Visa

Recognizing the burgeoning production scene in Atlanta, Erika transitioned from advertising to a management role within the production industry. After two years of earning IMDB credits, she achieved this goal in 2014, becoming the Production Manager for season 2 of The Awesomes, an animated Hulu series produced by Seth Meyers and Michael Shoemaker. Erika continued to lend her expertise to top advertising agencies, serving as a Senior Integrated Producer at JWT and Fitzco, where she contributed to campaigns across verticals such as:

• Military and Defense: US Marine Corps

• Automotive: Pennzoil

• Food and Beverage: McCormick, Coca-Cola

• Retail: Build-A-Bear

• Energy: Scana Energy, Georgia Power

The increasing demand for multi-platform content production only strengthened her ability to deliver versatile, high-impact content across radio, print, TV, web, and social channels.

Following the Ogilvy NY project, Erika joined SPCSHP New York, where she led social content efforts for Starbucks and has since spearheaded marketing for Paze, a new FinTech brand from the makers of Zelle. She has also contributed to campaigns for Chase Bank. Her work with SPCSHP spans verticals such as:

• Food and Beverage: Starbucks

• FinTech: Zelle, Paze

• Financial Services: Chase Bank

Erika's leadership and commitment to driving business growth have been recognized through several prestigious fellowships. She was awarded a fellowship with Marsh McLennan RISE, recognizing her as a strategic thinker passionate about advancing inclusive business practices. She is also one of ten recipients of the Thurgood Marshall College Fund Fellowship, which highlights high-achieving graduate students from Historically Black Colleges and Universities (HBCUs) with C-Suite potential. Additionally, Erika was selected as a Disney Mentee in the Disney on the Yard program, which is dedicated to building a network of HBCU alumni at The Walt Disney Company.

​

Through these programs, Erika has gained expertise in risk management, business strategy, leadership development, and executive coaching, all of which complement her extensive marketing background. In addition to her professional achievements, Erika is passionate about giving back to her community. Since 2018, she has volunteered at the annual regional and global Amazing Shake Competition at Ron Clark Academy, helping to mentor and support students. She is also a volunteer at the Georgia Aquarium, where she educates visitors about aquatic wildlife at the largest aquarium in the United States and the sixth largest in the world, giving back through her love for animals.

​

While currently working in a contracted client management role with Genero, Erika is open to new opportunities and is available for freelance or full-time projects that can benefit from her marketing, production, and leadership expertise.

​​