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PRODUCEHER

ERIKA TRIBBLE

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ABOUT PRODUCEHER
ERIKA TRIBBLE 

Erika Tribble completed her Bachelors in Advertising at Florida State University. She landed her first advertising internship at DDB Chicago and her second internship at Saatchi & Saatchi NY. Erika established a strong advertising discipline working across some of America’s favorite brands including Wendy’s, Procter & Gamble, General Mills, IBM, IKEA, Unilever, and Visa during her 8 years in NY. Word was spreading that the production scene in Atlanta was beginning to flourish and Erika set her goals on transforming her advertising experience into a management role at an Atlanta production company. The transition took about 2 years of IMDB credits, but in 2014 Erika became the season 2 Production Manager on "The Awesomes," an animated Hulu series produced by Seth Myers and Michael Shoemaker. She also lent her experience to advertising agencies as a senior integrated producer at JWT and Fitzco, working on Pennzoil, McCormick, and Coca-Cola. The pressure being felt nationwide to produce multipurpose content for radio, TV, web, and social, strengthened Erika’s ability to produce multipurpose deliverables for all platforms.

Where many succumbed to the pressures being felt nationwide in 2020, Erika saw opportunity. Remote work was a new way of life and she accepted a remote freelance opportunity at a previous employer, Ogilvy NY, and helped Instagram launch their first brand campaign. The challenge was exhilarating, as she managed a bicoastal remote shoot with 2 partnering directors and crews. Following the success of the national remote campaign, Erika was hired at SPCSHP New York to lead social content on the Starbucks brand and is currently leading marketing efforts to launch a new FinTech Brand through the makers of Zelle online banking called Paze.

Erika Tribble has completed her Executive Level MBA at Howard University with a 3.9 GPA and will apply the degree to her goal of further leading innovative brands as platforms evolve into the future. While committing time to gain her masters in Washington DC, and working remotely as a full time producer in advertising, Erika Tribble was elected to lead programming efforts as a Boardwoman on the inaugural Community Board at The Gathering Spot, a members only club with nation wide membership. As a graduate student, Erika has been awarded a fellowship with the Marsh McLennan RISE (Racial Inclusion and Social Equity) program which recognizes each member as a change maker committed to the leadership of social justice initiatives. She was also recognized as 1 of 10 recipients of a Thurgood Marshall College Fund Fellowship, which recognizes recipients as high-achieving graduate students from Historically Black Colleges and Universities (HBCUs) with C-Suite Potential. Erika Tribble has additionally been selected as a Disney Mentee in the Disney on the Yard program dedicated to building a community for HBCU alumni working across The Walt Disney Company and providing meaningful opportunities for students. Each program has enhanced her expertise in the areas of risk, strategy, people, and executive leadership and has provided one-on-one coaching, sponsorship trainings for personalized leadership development, career mapping and mentorship to excel in the marketing industry. 

RESUMÉ

ABOUT
PORTFOLIO

AWARDS

Erika Tribble has produced branded content for some of America’s largest brands over the past 20 years. She has demonstrated expertise in problem-solving, resourcefulness and a “roll your sleeves up” work ethic. All of this makes her the producer that YOU need on your next project.  

TMCF Award Selection, 2023 

Issued by Thurgood Marshall College Fund 

RISE (Racial Inclusion and Social Equity) Fellowship, 2022 - 2023, Issued by Marsh McLennan

Programing Chair of the Inaugural Community Board, 2022 - 2023, Issued by The Gathering Spot

D&AD Wood Pencil for Branding / Brand Activation, 2020  

French's Mustard Ice Cream Activation Producer

 

Shorty Award Winner for Industry – Consumer Brand, 2020 

French's Mustard Ice Cream Activation Producer

 

(Gold) ADDY Award for 3D / Mixed Single Unit, 2020  

French's Mustard Ice Cream Activation Producer

(Gold) ADDY Award for Art Direction Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Gold) ADDY Award for Consumer Campaign Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

 

(Gold) ADDY Award for Sales Kit or Product Information Sheets, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Card, Invitation, Announcement Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Integrated Brand Identity Campaign - Local or Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Guerrilla Marketing, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Integrated Branded Content Campaign - Local or Regional/National, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Logo Design, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Multiple Installations, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Social Media Campaign, 2020  

French's Mustard Ice Cream Activation Producer

(Silver) ADDY Award for Specialty Advertising Campaign, 2020  

French's Mustard Ice Cream Activation Producer

Clio Awards (Bronze) 2018

Quikrete "Long Story Short" Radio Campaign Producer

 

London International Awards (Bronze) Radio Campaign, 2017  

Quikrete "Long Story Short" Radio Campaign Producer

 

Addy - National (Gold) Local Radio Commercial Campaign, 2017 

Quikrete "Long Story Short" Radio Campaign Producer

 

Radio Mercury Awards Best Campaign Award, 2017

Quikrete "Long Story Short" Radio Campaign Producer

 

D & AD Awards Wood Pencil / Writing for Advertising / Writing for Radio & Audio, 2017

Quikrete "Long Story Short" Radio Campaign Producer

 

Atlanta ADDY Awards (Bronze) for Local Television Spot, 2016

SCANA Energy "Grillin" Producer 

 

Atlanta ADDY Awards (Bronze) for Regional/National Television Spot, 2016

Jiffy Lube "Wipers" Producer

Atlanta ADDY Awards (Silver) for Local Television Spot, 2016

SCANA Energy "New Neighbors" Producer 

EFFIE USA (Silver Winner) for Software, 2012

IBM Watson Campaign Team Member

The One Show (Silver Pencil) for Innovation in Advertising / Single, 2011 

IBM Watson Campaign Team Member

 

The One Show (Bronze Pencil) for Integrated Branding / Integrated Branding Campaign, 2011  

IBM Watson Campaign Team Member

 

CLIO Awards (Gold Winner) for Content and Contact, 2011

IBM Watson Campaign Team Member

 

London International Advertising Awards (Gold Winner) for Integrated Campaign, 2011

IBM Watson Campaign Team Member

 

Cannes Lions International Festival of Creativity (Silver Lion) for Best use of live events, stunt and/or celebrity endorsement, 2011

IBM Watson Campaign Team Member

Cannes Lions International Festival of Creativity (Gold Lion) for Technology & Manufacturing, 2011

IBM Watson Campaign Team Member

AWARDS

Erika is on a mission. That mission is to devour each and every assignment with missionary zeal. For each lesson she is taught she teaches herself three. Her contribution to any effort is always huge.

SHELDON LEVY

Advertising Diversity Pioneer 

CONTACT
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