Erika Tribble completed her Bachelors in Advertising at Florida State University. She landed her first advertising internship at DDB Chicago and her second internship at Saatchi & Saatchi NY. Erika established a strong advertising discipline working across some of America’s favorite brands including Wendy’s, Procter & Gamble, General Mills, IBM, IKEA, Unilever, and Visa during her 8 years in NY. Word was spreading that the production scene in Atlanta was beginning to flourish and Erika set her goals on transforming her advertising experience into a management role at an Atlanta production company. The transition took about 2 years of IMDB credits, but in 2014 Erika became the season 2 Production Manager on "The Awesomes," an animated Hulu series produced by Seth Myers and Michael Shoemaker. She also lent her experience to advertising agencies as a senior integrated producer at JWT and Fitzco, working on Pennzoil, McCormick, and Coca-Cola. The pressure being felt nationwide to produce multipurpose content for radio, TV, web, and social, strengthened Erika’s ability to produce multipurpose deliverables for all platforms. 

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Where many succumbed to the pressures being felt nationwide in 2020, Erika saw opportunity. Remote work was a new way of life and she accepted a remote freelance opportunity at a previous employer, Ogilvy NY, and helped Instagram launch their first brand campaign. The challenge was exhilarating, as she managed a bicoastal remote shoot with 2 partnering directors and crews. Following the success of the national remote campaign, Erika was hired at Big Spaceship to lead social content on the Starbucks brand and is currently leading marketing efforts to launch a new FinTech Brand through the makers of Zelle online banking.

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Erika Tribble has completed her Executive Level MBA at Howard University with a 3.9 GPA and will apply the degree to her goal of further leading innovative brands as platforms to evolve into the future. While committing time to gain her masters in Washington DC, and working remotely as a full time producer in advertising, Erika Tribble was elected to lead programming efforts as a Boardwoman on the  inaugural Community Board at The Gathering Spot, a members only club with nation wide membership. As a graduate student, Erika has been awarded a fellowship with the Marsh McLennan RISE (Racial Inclusion and Social Equity) program which recognizes each member as a change maker committed to the leadership of social justice initiatives. She was also recognized as 1 of 10 recipients of a Thurgood Marshall College Fund Fellowship, which recognizes recipients as high-achieving graduate students from Historically Black Colleges and Universities (HBCUs) with C-Suite Potential. Erika Tribble has also been selected as a Disney Mentee in the Disney on the Yard program dedicated to building a community for HBCU alumni working across The Walt Disney Company and providing meaningful opportunities for students. Each program has enhanced her expertise in the areas of risk, strategy, people, and executive leadership and has provided one-on-one coaching, sponsorship trainings for personalized leadership development, career mapping and mentorship to excel in the marketing industry. 

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